News & Views on Real Estate


Keeping it in the Family: Social Networking, Family Trees, and Selling Real Estate

One of the first things we're taught in real estate is to market to our sphere of influence.  Our friends, family, acquaintances form the backbone of our business when we first get started.

Don't you just remember your first day on the job when your broker asked you to take out a yellow pad and start writing down the names of everyone you knew?  That was my introduction to Real Estate 101.

Fast forward to today.  Social Networking.  We're all doing it.  We're on MySpace, Facebook, Twitter, Plaxo, LinkedIn, you name it... And yes, Active Rain.

How about keeping it in the family?

Yes, social networking for the family.  Your family.  It's the Facebook for Families.

It's GENI --


One of my second cousins set up a family tree about a week ago and e-mailed me and my wife a link to join.  Since then, we've both been addicted to entering in the information we have about our family members on the tree. 

GENI allows you to build a family tree, learn your family history and reconnect with long lost relatives.

Brian's family tree

More than that, it also allows you to enter detailed information about yourself -- yes, a profile.  You can upload photos, videos, and more.  Links to your websites and blogs. 

Keep it in your family. 

And make sure to let all those family members know that you sell real estate.

Comment balloon 2 commentsTim Maitski • August 26 2008 08:48PM


Interesting info.  Thanks for posting this as I've not heard of it.



Donna Mitchell, Home Loan Consultant,

Blog:  Donna's Got Money

AciveRain Group:  Got Money?

Posted by Donna Mitchell- Middle Tennessee's Best Banker about 11 years ago

Well how cool is that?  Is your relative Brian Block the realtor on A/R?............Also love your header about no fluff and recipies!  It made me laugh...:-)

Posted by Liz Moras Migic, Chilliwack, British Columbia - Realtor about 11 years ago